Get A Ranking Boost From Google
Security is a top priority for Google. They invest a lot in making sure that their services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Google Drive, for example, automatically have a secure connection to Google.
Beyond their own stuff, they are also working to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure.
For these reasons, over the past few months Google has been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. Google has seen positive results, so they are starting to use HTTPS as a ranking signal. For now it's only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while they give webmasters time to switch to HTTPS. But over time, they may decide to strengthen it, because they would like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.
In order for your site to become a secured HTTPS site, you will need to install an SSL certificate to your site.
SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.
If your site does not have an SSL certificate or you are interested in acquiring one, we can help. Contact us by clicking here and lets work together to make the web more secure!
